Reach your people
Keeping your brands relevant and top of mind.
High-Impact OOH Advertising in South Africa
South Africa’s largest 100% locally owned OOH media specialist.
Primedia Out of Home is trusted by leading brands to deliver scale, impact and performance across nine countries, including South Africa and the rest of Africa. With an unrivalled national footprint and deep market insight, our portfolio spans Classic and Digital Billboards, Rank Advertising, Programmatic DOOH, Mall & Retail Media, Pharmacy and Activations, offering smart, context-driven solutions at key consumer touch points.
Our media ecosystem
Primedia Out of Home delivers high-impact advertising across outdoor, mall and in-store environments, reaching millions of South African consumers where buying decisions happen.
Our media platforms influence behaviour from street to store. With strategic placements across South Africa’s busiest environments, we keep brands relevant, top of mind, and turning visibility into results.
Large-format, high-reach placements across billboards, transit routes and airport spaces, driving awareness at scale and keeping brands top of mind.
Bold, high-impact displays across top malls nationwide, capturing shopper attention and shaping purchase intent at critical retail moments.
Targeted messaging in aisle and at shelf, designed to trigger impulse purchases and reinforce campaign messaging right at the point of sale.
Driven by experts
Partner with our specialist media brands to start building your next big brand moment.
Primedia outdoor
National footprint of classic and digital billboards, transit and airport media reaching millions on the move.
Primedia Instore
Targeted shelf, aisle and pharmacy activations influencing purchases at the point of sale.
Primedia Malls
Bold, high-impact displays across leading malls, shaping shopper behaviour at critical retail moments.
