The Heritage on the Runway soiree brought our people together to celebrate culture, connection and the diverse identities that make Primedia Out of Home who we are.
The celebration gave Primedia Out of Home employees an opportunity to express their culture, connect with colleagues and celebrate the diversity that makes our workplace unique.
Heritage on the Runway: Celebrating Culture, Connection and Our People
At Primedia Out of Home, our people are at the heart of what makes our business unique. This Heritage Month, we celebrated the cultures, traditions and individual stories that connect us as a team through Heritage on the Runway.
The event brought our people together on the Blue Carpet for an afternoon of colour, creativity and self-expression, with colleagues embracing the opportunity to showcase their heritage through traditional attire, contemporary interpretations and personal style.
More than a celebration of dress and culture, Heritage on the Runway created an opportunity for our people to connect beyond their day-to-day roles, learn from one another and celebrate the diversity that exists across the Primedia Out of Home team.
The celebration reflected our Heritage Month theme, “Connected by Our Heritage”, and the belief that our differences contribute to a stronger, more connected workplace. From traditional looks representing different cultures to the stories and personalities behind them, the event showcased the people who bring our business to life every day.
For us, creating a workplace where people can express who they are, share their heritage and celebrate one another is an important part of building a culture where everyone can feel connected and valued.
Heritage on the Runway was a reminder that our heritage is not only something we celebrate on a single day. It is part of the people, perspectives and experiences that shape Primedia Out of Home every day.
Watch our people bring “Connected by Our Heritage” to life through culture, colour and self expression:
About Primedia Out of Home
Primedia Out-of-Home, a division of Primedia (Pty) Ltd, is the largest wholly South African-owned OOH media specialist. With a presence throughout South Africa and key markets in the Rest of Africa, we offer over 18 000 advertising panels across South Africa and 4 000 panels across 8 countries in the Rest of Africa. Our commitment to exceptional service and continuous innovation has established us as a trusted partner for top brands across various industries. Primedia Out-of-Home provides a comprehensive suite of out-of-home products, including Classic billboards, Digital billboards, Rank advertising, Mall advertising, Programmatic digital advertising, Pharmacy advertising, Retail and Township advertising.
With a deep understanding of the South African out-of-home landscape, we focus on delivering measurable results and offer flexible coverage across the entire LSM/SEM spectrum, targeting cosmopolitan consumers in major urban areas to those living in rural communities. Our service enables brands to optimise their campaign reach and achieve their objectives with a variety of media solutions that connect brands with audiences.
Author|Arul Lavers
